Team #312Truck
Professional fleet graphics generate measurable returns through increased brand recognition and lead generation. Analyze cost-benefit data, brand recognition metrics, and revenue impact of vehicle wrapping investments versus plain fleet vehicles.
Professional fleet graphics transform commercial vehicles into high-impact, cost-effective marketing assets that far outperform plain fleet vehicles in brand recognition, lead generation, and measurable returns. Modern statistics and real business case studies reveal that wrapped trucks consistently deliver a stronger return on investment (ROI) than almost any other form of advertising.
Each fleet-wrapped vehicle generates 30,000 to 70,000 daily impressions—that’s up to 25 million views annually from just a single truck operating in mid-to-large metro areas. For comparison, traditional billboards often cost far more while struggling to reach as wide a local audience.
The average cost per thousand impressions (CPM) for fleet graphics hovers between $0.15 and $0.48, which is 50 to 140 times lower than most online ad campaigns. This low CPM allows businesses to achieve greater visibility and engagement for every marketing dollar spent.
Studies from the Outdoor Advertising Association of America (OAAA) confirm that professionally wrapped fleets deliver up to 15 times greater brand recognition compared to plain vehicles or other local advertising methods. These vehicles act as rolling billboards, reinforcing brand and messaging everywhere they go.
Fleet graphics drive direct, trackable results:
| Business Type | Upfront Cost | Annual Leads | Avg. Client Value | Annual Revenue | ROI |
|---|---|---|---|---|---|
| Local Service Company | $3,500 | 150 | $850 | $127,500 | 3,543% |
| Construction Company | $8,000 | 200 | $2,500 | $500,000 | 6,150% |
| Delivery Fleet | $15,000 | 400 | $125 | $50,000 | 233% |
| Food Service | $4,500 | 300 | $45 | $13,500 | 200% |
| Healthcare Services | $6,000 | 180 | $950 | $171,000 | 2,750% |
Average ROI across major small business categories: 2,575%.
Traditional campaigns like digital, radio, print, and billboards require ongoing spend for fleeting visibility. Fleet wraps offer a one-time investment (typically $2,500–$5,000 per vehicle) with a lifespan of 3–7 years and continuous exposure every time your trucks are on the road.
Professional fleet graphics aren’t just decoration—they’re one of the most cost-effective, high-performing advertising assets available, with unique power to drive local leads and sales. Businesses using wrapped fleets realize substantial, documented ROI, unbeatable CPM, and enhanced brand credibility compared to competitors running plain vehicles.
For companies managing commercial vehicles, fleet graphics are not an expense—they are a proven, high-yield marketing investment.
Get your risk-free estimate by visiting our quote request page.
"312 Truck has been a reliable partner for our vehicle maintenance centers in the Midwest. Their team has helped with everything from Promaster vans to full-size trailers. One of the key reasons we continue to trust them is their excellent communication—keeping us informed throughout."
"Our garbage trucks endure a lot of wear and tear—from accident damage to rust buildup. 312 Truck handles everything from structural repairs to repainting and de-branding before resale. Their expertise in durable, wear-resistant coatings keeps our fleet looking sharp against the elements."
"Although we handle minor collision work in-house, when it comes to paint, 312 Truck is our go-to. Their pricing is among the most competitive in the Chicagoland area—often half of what others charge while still delivering high-quality results. They’ve been a valuable extension of our team."
"For over 20 years, the Patel family [312's owners] has worked alongside Enterprise Rentals, managing thousands of repairs of all sizes. Their deep knowledge of the collision industry—especially fleet-specific repairs—makes them a trusted resource in keeping our vehicles road-ready."
"Every off-season, we turn to 312 to refresh our fleet. They sandblast and repaint dozens of frames, trailers, and specialty paving equipment so everything is ready to hit the road again. Their speed and consistency have never let us down, and the quality of work speaks for itself."
"Our business turns old shipping containers into mobile bars and quick-serve restaurants—we needed a paint partner who understands precision. 312 Truck’s marine-grade coatings match our brand colors with a flawless finish every time. Their attention to detail exceeds our clients' high expectations."
"Keeping our fleet in top shape is a priority, and we need a partner that operates with speed and efficiency. 312 Truck has been instrumental in helping maintain our delivery vehicles—everything from mechanical work to heavy collision and cosmetic repairs for hundreds of our units every year."
